Social media campaign

THE TASK

Attract key mining tech decision makers of large enterprise.

CHALLENGES

C-Suite individuals are not usually receptive to lead generation campaigns.

Gatekeepers usually “man” their LinkedIn profile.

ICT sector has a long sales cycle.

SOLUTION

We developed a lead generation campaign that offered a whitepaper download. Our advanced targeting builds reached key decision makers from top public and private enterprises such as Anglo American and more.

THE RESULT

  • 23 C-Suite leads were generated within 3 weeks.
  • 19% lead form completion rate against industry average of 12%.