Social media campaign

THE TASK

Attract key decision makers of large enterprise.

CHALLENGES

C-Suite individuals are not usually receptive to lead generation campaigns.

Gatekeepers usually “man” their LinkedIn profile.

ICT sector has a long sales cycle.

SOLUTION

We developed a lead generation campaign that offered a free consultation to C-Suite individuals in the ICT sector. Our advanced targeting builds reached key decision makers from top public and private enterprises such as Absa Group, Auditor-General of SA, Ernst & Young, Vodacom, SAPS, Anglo American & more.

THE RESULT

  • Reduced the cost per click by 50%.
  • 42 C-Suite leads were generated within 3 weeks.