Integrated digital campaign

THE TASK

Direct response campaign with strong call to action to register
a show of interest to purchase within the Oil & Gas industry.

CHALLENGES

C-Suite execs are already squeezing more than seemingly possible out of their days.

They are busy, stressed and bombarded with many marketing messages.

They are usually protected by gatekeepers.

It is hard to get their attention, not necessarily hard to reach.

SOLUTION

An online auction to bid for allocation of surplus gas. Drive user via video invitation through mainstream online media to register via the website to show interest.

Assets developed

  • Video invite
  • Digital animated adverts
  • Mailers
  • Presentation slides
  • Interactive PDF’s
  • eMail signatures
  • Newsletters
  • Digital online advertising
  • Social platform advertising
  • Inbox mailers on LinkedIn
  • Sponsored content
  • SEO
  • Google Adwords
  • Display advertising
  • Remarketing

THE RESULT

  • The clients objective was to signup clients for the surplus reserves of gas, this was achieved prior to the completion of the campaign.