What are Brand Activation Plans?
- Digital Marketing
- Below the line
- Case studies, trade shows, expos
- Data driven campaigns
- Viral campaigns
- Social media marketing
- Direct response campaigns
- Experiential Marketing
Brand Activation Plans are the strategy of “how” you’ll go about meeting your Marketing and Brand objectives. The plan details the activities that will enable you to achieve them.
Brand Activation Plans translates the marketing strategy into results-driven actions/activities. It sets out a measurable plan and its budget. The activities detailed depend on the marketing strategy and are unique to each brand. In some cases activities require high profile awareness through advertising, sponsorship, Public Relations etc. While in other cases, activities that build the brand through inter-personal relationships are more appropriate. Knowing how to target this approach is one of our specialities and a vital part of understanding how to take your brand further.
Whichever strategy is applied it should be measurable and result in a tangible return on investment.