Design and build of the Vedant marketing site — a fixed-fee, managed cloud accounting service for South African SMEs. The brief: make outsourced accounting feel modern, approachable, and easy to trust for business owners who'd rather not think about their books.
Vedant acts as a dedicated outsourced finance team — accounting, tax, and compliance handled every month, with all software included and no per-transaction charges.
The visual identity leans editorial rather than corporate: a warm off-white background, a near-black deep teal for contrast sections, and a single confident lime-green accent used sparingly — on the word that matters, on trust markers, on the primary call to action. Oversized serif-leaning display type carries the headline promise instead of relying on imagery.
Instead of one generic pitch, the homepage lets visitors self-select — from a solo entrepreneur invoicing clients to a multi-entity group preparing for a capital raise.
Accounting and tax handled from R2,000/month, SARS compliance and software included.
Project billing, debtor management, and payroll for firms and agencies.
Full transactional processing — invoices, reconciliation, VAT, monthly reporting.
Fractional CFO services, group reporting, and M&A due diligence.
The finished site lets each visitor — from solo entrepreneur to multi-entity group — find their own entry point within seconds, while transparent pricing and a fixed-fee promise do most of the trust-building before a call is ever booked.